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4 Secrets of Personal Branding that will take your Career to another Level
Petra Zink Petra Zink

4 Secrets of Personal Branding that will take your Career to another Level

If you want to get ahead in your career - in the corporate world or as entrepreneur - you need to have a strong Brand to make you stand out for all the right reasons.

It is often just tweaking current profile strategies that can put your profile into a completely different light. Check out the 4 secrets that helped me throughout my career.

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7 C's on how to handle negative Feedback on Social Media
Petra Zink Petra Zink

7 C's on how to handle negative Feedback on Social Media

Let's not sugar coat is - getting 'out there' gets you exposed to a whole lot of things, including negative feedback.

So rather than being scared of it and simply avoid Social Media all together and with that, many opportunities, let's tackle this topic and prepare as it all comes down to how well YOU handle it.

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Why the future of work won't feel like work
Petra Zink Petra Zink

Why the future of work won't feel like work

25 Million Jobs will be replaced in the next 10 years and if we don't think ahead and get our act together, it can be us who are on the chopping board. 

So the question is: What can we do about it and more importantly - how can we not only stay relevant but also create a career we love rather than just having a job that pays the bills.

If you want to find the answer to that and what all of this has to do with grumpy cats, birthplace of innovation and Personal Branding, then read on! 

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Content Creation for Personal Branding made easy
Petra Zink Petra Zink

Content Creation for Personal Branding made easy

Content means Information which empowers to make an informed decision.

Don't have time, don't know what to post and if I do, I don't know how I create it ... Sounds all too familiar?

Check out some easy (and mostly free) tools & resources on how to create and manage content to position yourself as thought leader in your space!

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Unlock the Power of Digital Connections
Petra Zink Petra Zink

Unlock the Power of Digital Connections

Social Media has changed the way we communicate with each other but also the expectations on how we want to be communicated with.

The question is no longer if we have to be on online networks but how to and make the most out of it, personally & professionally. Kylie Chown, LinkedIn Strategist joined us for an insightful month on shared some insights in best practise for how to network online like a pro.

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The 6 P's to build your Online Brand
Petra Zink Petra Zink

The 6 P's to build your Online Brand

40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide make it quite obvious that chances that you have been googled - by a future employer or recruiter, a potential prospect or a date - are quite high.

Whether you like it or not - you already have a personal brand. It’s based on aggregated data of your purchasing habits, browsing history and all of your social media posts. It’s established with or without your control.

But the good news is that you can take control of how we present ourselves in the best way to tackle what comes up when someone Googles your name.

Check out the 5Ps on how you can build your profile and brand online effectively and efficienlty.

 

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Step-by-Step Guide to identify your Personal Brand
Petra Zink Petra Zink

Step-by-Step Guide to identify your Personal Brand

Whether you like (to admit) it or not - you already have a Personal Brand.

Fact is, people categorise people because it gives us security on what to expect and this mechanism has worked for centuries for us to survive - it let's us quickly identify whether we encounter a friend or an enemy.

Yes, we may not run away from tigers these days but the brain still follows the same principles as from our ancestors. However, it is up to us to influence and take control over how others (should) perceive us! 

So let's get started and identify your own brand!

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Leadership in 2017 & beyond
Petra Zink Petra Zink

Leadership in 2017 & beyond

Leadership is one of the most critical skills of today - but more importantly - tomorrow given the complex and even faster paced environment we are in. 

Read on to learn more what it takes to be(come) a leader who doesn't only bring the best out of others but more importantly - the best of you first. You can't lead if you don't have clarity where the journey should go to!

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How to ignite your passion and find your calling
Petra Zink Petra Zink

How to ignite your passion and find your calling

Who hasn't been told that you need to find your passion and purpose, your why and your calling. But how many of them have also told you 'how to' actually find it?

Here are 6 steps that I have been experiencing and discovering over and over again helping to bring more clarity into our blurred visions - not only on myself having gone through 3 career chances but hundreds of people.

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