The Future of Leadership Is Built on Trust, Authority, and Influence
In today’s economy, leadership no longer scales through titles, tenure, or visibility alone.
Trust is the currency.
Influence creates opportunity.
Authority - real authority - determines who decisions move towards.
Petra Zink works with senior leaders, founders, and boards navigating growth, transition, and succession - helping them redesign authority so it scales, transfers, and endures.
Conference organisers book Petra when they need a keynote that:
Reframes how leaders understand power, trust, and influence
Surfaces the invisible friction slowing decisions and momentum
Gives leaders language, frameworks, and clarity they can use immediately
MOST REQUESTED TOPICS
Authority Beyond Titles
Why leadership influence now lives in systems, not roles - and how to redesign it before it breaks.Trust Is Infrastructure
How trust actually scales inside organisations, across markets, and through succession.From Expert to Authority
Why expertise alone no longer travels — and what leaders must build instead.The Trust Gap
What’s really slowing decisions, stalling growth, and eroding credibility — and how leaders fix it.
The Future of Leadership is Built on Trust, Authority & Influence
Petra Zink equips leaders to thrive in the new economy — where trust is currency, influence drives opportunity, and authority wins markets.
Conference organisers book Petra when they need a keynote that:
Captures attention from the first sentence
Challenges how leaders think about trust, influence, and positioning
Leaves audiences with actionable strategies to create measurable change
Why Petra?
Global Relevance – Works with CEOs, founders, and boards across industries and continents
Proven Impact – Trusted by 300+ senior executives and high-growth entrepreneurs
Dynamic Delivery – Energetic, insightful, and tailored to your audience’s real challenges
Commercial Outcomes – Every keynote links leadership shifts to tangible business results
Most Requested Keynotes:
The Power of Trust – Building influence that scales in Economy 4.0
From Expert to Authority – Positioning leaders for industry impact
The Leadership Trust Crisis – Rebuilding credibility in a sceptical world
Mastering Influence – Turning authority into market power
Owning the Narrative – Becoming the voice your industry trusts
What Organisers Can Expect:
Pre-event briefing to tailor content
Engaging visuals and storytelling
Practical frameworks attendees can apply immediately
Post-event resources to embed the learning
Book Petra for your next event and deliver a keynote your audience will quote — and act on — long after the lights go down.
Petra Zink is a leadership and strategy advisor, author, and keynote speaker specialising in trust, authority, and influence in complex environments.
Petra Zink is a leadership and strategy advisor, author, and keynote speaker specialising in trust, authority, and influence in complex environments.
She is the author of Trusted Authority™, From Unknown to Known and the founder of impaCCCt and The360Talent.Co.
Her work has been featured in Forbes, Yahoo Finance, The CEO Magazine, news.com.au, Marie Claire, and top industry podcasts.
Petra Zink is a globally recognised authority on leadership influence, executive trust, and market positioning.
She is the author of Trusted Authority™, host of The Trusted Authority Podcast™, and a sought-after keynote speaker who helps senior executives, high-growth entrepreneurs, and leadership teams turn trust into their most valuable competitive asset.
As the founder of impaCCCt and The360Talent.Co, Petra works with leaders and organisations to future-proof their leadership, scale influence, and build high-impact authority in Economy 4.0.
Her work has been featured in Forbes, Yahoo Finance, The CEO Magazine, news.com.au, Marie Claire, and top industry podcasts.
Petra regularly speaks at corporate and industry conferences, leadership retreats, and private executive forums, where she delivers actionable insights on executive trust, leadership influence, and market dominance.
Why Leaders & Event Organisers Trust Petra Zink
✔ Authority that holds in senior rooms
From private leadership forums to large-scale conferences with 4,000+ attendees, Petra is trusted to engage decision-makers and challenge how leaders think about trust, influence, and authority — without losing the room.
✔ Keynotes designed for impact, not applause
Each keynote is strategically shaped to your audience and context, ensuring the message lands where it matters most: in post-event conversations, leadership decisions, and organisational direction.
✔ Research-driven. Commercially grounded. Human.
Petra combines contemporary research with real leadership environments to deliver insights that don’t just inspire — they change how leaders see power, credibility, and influence.
What makes this different
Every engagement includes:
A strategic pre-event briefing to align the keynote with organisational priorities
Research-backed frameworks grounded in real leadership environments
Clear language leaders can use immediately with teams and boards
Optional post-event resources to reinforce behaviour change
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“Petra's "Create Magnetic Content to Lasso Leads on LinkedIn" workshop was everything I hoped for and more. She is very generous sharing her knowledge and filling her presentations with actionable ideas and examples. Petra created a step by step, easy to follow, easy to understand program for creating LinkedIn content to support personal branding. She took what can be a daunting and complex process and helped us walk away with the inspiration, tools and knowledge to activate a sustainable and scalable LinkedIn Content Campaign. I have ever experienced a workshop like this --- generosity, learning and and takeaways for readiness and action. I highly recommend Petra to anyone who desires to learn a unique program for connecting personal branding with LinkedIn content creation and strategy.”
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“Petra’s presentation was incredible. It was filled with wit, excitement, wisdom and experience; step by step strategies to create a plan and enjoy the results for our businesses, our clients, and our careers community. Bravo, Petra. Your energy made it the fastest two-hour session. I could have enjoyed another two hours (okay, okay, I'll admit it, I could have enjoyed another four hours!!!!) You taught us so much about content and structure for our social media outreach! Now, we can all easily build out exciting, relevant, and timely content for our followers. Thank you - well done! You are such a pro!”
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“Petra did a fantastic job! She delivered a laughter-filled keynote address with a powerful message. Her presentation about “Future of work” was outstanding. She was extremely professional in her presentation and highly educated in the subject she presented. She is simply a superstar in her field.”
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“Petra delivered a compelling presentation in a clear and easy-to-understand way. She was a confident and capable public speaker who held the audience’s attention throughout her presentation.
I personally came away wishing that I had known about the importance of monetising my personal brand when I first started my career years’ ago.”
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“Petra's presentation was totally on point for the students, especially her stress of soft skills such as cross-cultural competency, team work etc, which are very relevant to the political science/humanitarian/development world. Petra's talk was very responsive to the needs of her audience, and gave them a business orientated perspective on the job market.”
University of Queensland, 2019
When inspiration isn’t enough …
… and your leaders need authority that actually holds —this is the conversation to have.
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