Trusted Authority™
- Authority beyond your role.
If your authority still depends on your title, it’s time to redesign the system so your influence, income, and opportunities don’t disappear when the role does.
The playbook that got you here won’t get you where you want to go next.
The playbook that got you here won’t get you where you want to go next.
What it is
The Trusted Authority™ Intensive is a focused strategic intensive that turns:
experience into clear market authority
expertise into repeatable credibility
personal reputation into portable leverage
By the end of the intensive, you’ll know:
exactly what you’re trusted for
how to communicate that in one clear narrative
how to carry that authority into new ventures, clients, or roles.
This isn’t another webinar or online course. It’s an intensive, hands-on program for leaders who want results now.
Who it’s for
Trusted Authority™ is for experienced operators, not beginners.
This is for you if you are:
a senior executive preparing for a transition
a founder stepping beyond day-to-day operations
a business owner considering advisory, board, speaking, or consulting work
a recognised expert whose credibility is strong — but still role-bound
You don’t need more visibility.
You need authority that stands on its own.
You’re likely:
a senior executive preparing for a transition
a founder moving beyond day-to-day operations
a business owner considering advisory, board, speaking, or consulting work
a recognised expert whose credibility is strong — but still role-bound
You don’t need more visibility.
You need authority that stands on its own.
What you get
This isn’t another branding or content workshop.
It’s a hands-on strategic sprint designed to leave you with authority assets you can use immediately.
By the end of Trusted Authority™, you will have:
A Clear Authority Position
A precise positioning statement that defines what you are known for — and why it matters — ready to use in boardrooms, client conversations, and introductions.
Authority Communication
Simple, repeatable language you can use in conversations and introductions — and that others can use to describe you accurately.
Authority Commercialisation
A clear authority framework that becomes the foundation for advisory work, scalable offers, and future portfolio income.
An Authority Playbook
A focused 90-day plan showing where to apply your authority and which opportunities to pursue next.
A High-Trust Peer Environment
Work alongside experienced operators who sharpen your thinking, challenge assumptions, and expand your perspective — without noise or ego.
👉 No jargon. No theory. Just commercial tools you’ll actually use.
How the intensive works
Trusted Authority™ — 5 × 2-hour live sessions: Delivered as a live, online intensive across five 2-hour sessions.
Small cohort. Practical and discussion-led.
Each session builds on the last, so by the end you know exactly what you’re known for, how to explain it, and how to use it.
Session 1 — Get Clear on Your Authority
We clarify what you should be known for, where your experience carries the most weight, and what to stop positioning yourself around.
Outcome:
You leave with a clear definition of your authority — no more second-guessing or over-extending.
Session 2 — Put the Right Words Around It
We turn your experience into clear, simple language you can use in conversations, introductions, and decision rooms — and that others can use to describe you.
Outcome:
People understand your value quickly, without you having to explain or justify it.
Session 3 — Turn Authority into a Framework
We design your core authority framework — a clear way to show how you think, decide, and solve problems.
Outcome:
Your expertise becomes visible, repeatable, and usable — not just impressive.
Session 4 — Test and Strengthen It
We pressure-test your positioning and framework so it holds up in real conversations and high-stakes rooms.
Outcome:
You leave confident your authority lands clearly and credibly with the right people.
Session 5 — Decide What to Do Next
We translate everything into a focused 90-day plan for where to apply your authority and which opportunities to pursue — or ignore.
Outcome:
You know exactly what to do next, without chasing everything.
Why you can’t miss this
Get ahead of the curve - build the clarity and the authority assets others will realise they need ed 12-18 months too late.
Stop chasing visibility - and start building clear frameworks and language that do the work for you.
Turn experience into leverage - so your expertise lives and impacts beyond you delivering it.
2026 is a tipping point.
Leadership transitions are accelerating.
AI is reshaping how trust is formed.
Markets are less forgiving of vague positioning and generic expertise.
For experienced leaders and service professionals, this creates a clear divide:
those whose authority travels beyond their role — and those whose influence disappears when the title does.
Trusted Authority™ is designed for the first group.
Investment Options
We’re keeping Authority Multiplied™ deliberately small and high-value. Choose the option that fits best:
Standard Intensive — Core Authority
Clarity + Positioning + Assets
5 × 2-hour live implementation labs
(online recordings available within 24 hours)A small, senior cohort — practical, discussion-led
The Authority Playbook
Includes:
30-Day Strategic Debrief & Application Lab
Full access to the Authority Brand Hub (valued at $197)
Investment: $2,500
(Early Access: $997)
Standard Intensive — Core Authority
Clarity + Positioning + Assets
For leaders who want their authority sharpened, tested, and personally aligned.
Everything in the Standard Intensive, plus:
Private 90-minute 1:1 Strategy Session with Petra
Calibrate your authority position to your exact context
Refine your framework, language, and use-cases
Pressure-test decisions around growth, transition, or portfolio work
Investment: $3,500
(Early Access: $1,497)
Meet your Facilitator
Petra Zink is the creator of the Trusted Authority™ Framework and the founder of impaCCCt, where she partners with executives, founders, and boards to turn expertise into Authority Assets that scale trust and influence.
She has worked with high-performing leaders across industries to help them build profile, presence, and influence that go far beyond their titles and credentials — preparing them for growth, succession, and board opportunities.
Petra is also the author of Trusted Authority™ and host of the Trusted Authority™ Podcast, where she shares strategies, frameworks, and case studies on how leaders can build equity in their reputation. Known for her practical, high-energy style, Petra blends strategy with implementation, ensuring participants don’t just learn — they leave with tangible tools to shape what’s next.