The Advisory Board Advantage: De-risking growth, elevating influence, multiplying enterprise value.
Advisory boards that multiply value, not meetings.
Advisory boards aren’t about box-ticking.
Done well, they’re growth engines — multiplying enterprise value, influence, and opportunity flow. Unlike most advisory boards that focus narrowly on operations, my approach is two-fold: as a Certified Advisory Board Chair™ , I partner with founders, executives, and organisations to design, chair, and recruit boards that deliver measurable impact and strategic clarity.
Beyond operations, I focus on the hidden assets that really drive value — trust, reputation, and authority — the levers investors and markets consistently pay premiums for.
Advisory Boards are perfect for Leaders who are:
Preparing for Exit or Succession – needing sharper positioning, investor confidence, and a clear narrative to maximise valuation.
Scaling Beyond the Founder – moving from instinct-led decision-making to structured governance and strategic foresight.
Pursuing Capital or Partnerships – wanting credibility and connections to secure investment or joint ventures faster.
Navigating Complex Growth – expanding into new markets, industries, or regions and needing experienced counsel to de-risk decisions.
Building Legacy and Influence – shifting focus from running the business to shaping its long-term impact and opportunities.
What I bring to the table
Certified Advisory Board Expertise – Accredited training and practical experience as a Certified Advisory Board Chair™
Boardroom Presence – Skilled at facilitating high-stakes conversations and creating alignment across diverse stakeholders.
Strategic Authority™ Frameworks – Proven IP to surface, package, and position your authority assets for market advantage.
Trusted Network Access – Direct pathways to the right advisors, directors, and decision-makers.
Discreet Partnership – Behind-the-scenes guidance that enhances your influence and prepares you for capital, exit, or succession.
- a confidential strategy session to design the advisory structure that sets you up for influence, valuation, and long-term opportunity.
Recent / Current Board & Advisory Roles
Brisbane Sting → Brisbane Bees
Advisory Board Member for the transition from Brisbane Sting into Brisbane Bees — the first WNBL club in SEQLD. Supported the club with strategic direction, brand positioning, communications, and growth pathways.
Zeligate
Advised the founding team on positioning, product development focus, and early investment strategy, laying the foundations for market entry and future growth.
Strong Women Can
Guided a Melbourne-based female-only gym on commercialisation and product development, helping a small bricks-and-mortar business scale through new revenue streams and market positioning.
Camp Quality
Partnered with the national charity on fundraising and marketing initiatives, creating strategies to increase engagement and expand community impact.
Why an Advisory Board?
When growth decisions carry risk, complexity, or high stakes, an Advisory Board gives you access to independent, trusted expertise without the cost of full-time executives.
Unlike a governance board, Advisory Boards don’t carry binding responsibilities. Instead, they act as a sounding board for strategy, succession, and growth, helping you move faster with confidence.
With the right advisors, you can:
Uncover new opportunities and avoid blind spots
Strengthen your positioning with investors, clients, and markets
Raise capital, restructure, or scale with greater certainty
Accelerate succession planning and leadership transitions
Expand networks and partnerships you wouldn’t reach on your own
Challenge assumptions and encourage innovative ideas
The How
Selection Process
Every board works best when it’s made up of the right people. I personally curate advisory board members based not just on their expertise, but on their reputation, networks, and ability to align with the organisation’s mission and growth ambitions.
That might include seasoned executives, founders, industry specialists, or independent advisors — chosen to bring sharp insights, credibility, and influence to the table.
Frequency of Meetings
Advisory boards should fit the rhythm of your business, not the other way around. Together, we set the cadence that drives momentum — whether quarterly, biannually, or tailored around specific growth milestones and opportunities.
My Advisory Board Blueprint
Initiate – Define urgency, scope, and business priorities.
Identify – Clarify board essentials, align on market context, and surface gaps.
Inform – Shape recommendations, set terms, and build alignment.
Implement – Recruit the right mix of advisors, establish the charter, and embed reporting + communication systems.
Inspire – Maintain momentum through engagement, mentoring, and continuous recalibration.
The Benefits to You
When I chair an advisory board, you don’t just get ‘meetings.’ You get:
Specialist Access – Direct pathways to people and insights you wouldn’t reach otherwise.
Sharper Decisions – Independent perspectives that cut through bias and blind spots.
Network Leverage – Warm access to investors, partners, and industry leaders.
Risk Reduction – Spotting pitfalls earlier and navigating growth with more certainty.
Credibility Capital – Elevating your reputation by associating with trusted, respected advisors.
Future-Proofing – Structuring talent, succession, and positioning to maximise enterprise value.