High-trust, long-term partnerships for leaders navigating high-stakes transitions and opportunities.

Flagship Retainer
Full Trusted Authority™ built-for-you — positioning, trust capital, and all key authority assets delivered.

Succession & Influence Advisory
Ongoing strategic support for leadership transitions, market influence, and high-stakes decisions.

High-impact projects delivering clarity, positioning, and ready-to-use assets fast.

Leadership Positioning Blueprint
Define your market position, build trust capital, and create authority assets that open doors.

Board Appointment & Influence
Specialised focus on preparing and positioning you for your first or next board role.

Executive branding, influence, and leadership alignment delivered in three formats:

Executive Coaching Intensives — accelerate influence and decision-making.

Authority Masterclasses & Keynotes — energise and equip teams with practical insights.

Strategy & Leadership Retreats — off-sites to set vision, refine positioning, and build influence.

Learn the frameworks to turn expertise into influence, impact, and growth.

Trusted Authority™ Signature Program — self-paced or guided learning to build an authority brand, create your signature framework, and master LinkedIn. Includes three Learning Hubs [Authority Branding, Authority Content, LinkedIn Authority] plus optional 1:1 strategy support.

Petra expertly coached me to make the successful progression from employee to entrepreneur, working closely together ongoing providing accountability, best practices and being a strategic sounding board. I’ve operated with clarity and focus, doubling my LinkedIn following and audience, been a regular industry speaker and contributor, and quickly exceeded my previous FTE package by a significant amount. I’m now at the exciting stage to build an A team to realize the opportunity that has been unlocked.

I had the pleasure of working with Petra as my branding/career coach. Our session was engaging and produced tangible results in just one day of discussing my career and accomplishments. As someone transitioning from medicine to the business world, I faced a roadblock in leveraging my two decades of experience in neurosciences. Eight hours of intensive self-analysis and the outcome exceeded my expectations. Petra's guidance gave me a clear outlook and a well-defined path towards my career goals. She helped me to recognise the value of my knowledge and how to apply it effectively in a new business environment, opening up exciting new career opportunities. Petra's unwavering support and encouragement were instrumental throughout the process, making it an absolute pleasure to work with her. If you're seeking career guidance and transformation, I highly recommend Petra.

Petra's energy, determination, empathy and willingness to help is infectious! Petra has helped me understand my true value and encouraged me to think differently about the future and plan a path that I would not have thought possible prior to working with her. I cannot recommend Petra highly enough.

Petra's coaching has helped me at scale in both my personal and professional spheres, having provided the inspiration, tools and techniques with support to be able to understand and leverage my personal brand and make better decisions that align with my values. I really can't recommend her highly enough, with her encouragement, support and friendship, I have become a board member, interstate and international speaker, am now in a job I love and am exceeding my career and personal goals. We've smashed through ceilings I wasn't even expecting. If you feel stuck and are ready to do the work to make meaningful change, I'd definitely trust Petra with your journey.

I have had the pleasure of working with Petra for the past six months as I have established my new company, and have really benefited from her creativity and insight in articulating my professional brand. Her natural enthusiasm and positivity combine with substantial skills in marketing and communications to help clients clarify their presentation in the marketplace. She has been endlessly encouraging and always available, demonstrating a generosity of spirit that is all too rare.

It's been fun, it's been inspiring, and I've learned a lot - thank you, Petra!

I highly recommend the trusted authority program to anyone looking for support to fast-track the process of clarifying, articulating and communicating their specialisation and point-of-difference.

Petra passion is energising, and her expertise and coaching abilities clearly evident. She is patient, encouraging and prompt with personalised feedback. The high quality material is well structured and the step-by-step presentation easy to follow.

Everyone has a purpose and an associated niche; Petra helps you to extract and refine this to then develop during the program. I appreciated the support and reinforcement in message simplification for clear, effective, cut-though communication and influence.

Lots of gold in the course, and to keep working on, for personal growth and development!

Petra's Trusted Authority program opened the way forward towards enhancing my professional, personal brand at a time in my life when I was stuck and looking for answers.

The practicality of the framework, combined with first hand experience in implementing it and the down to earth approach of the trainer, make the program something each and every professional who finds themselves spinning their wheels in terms of career progression should embark on. The sequence of light bulb moments comes together in an eye opening journey towards a whole new level of professional impact and image awareness, and also offers a set of tools to develop it further.

I've been on Petra's various programs and sessions over the years, and her Trusted Authority program is defintely the top notch as it collates her widely various expertise, backgrounds, and experiences. The program is easy to follow, with informative 'homework' to prepare before the highly engaging live sessions. I love her passion, enthusiasm, and energy on every single one of the interactions, and I also love her ability to coach various people in many different situations to get impressive results.

My own personal branding has improved many times over because of Petra's guidance and coaching. And this has resulted in numerous opportunities came my way which I wouldn't have otherwise.

A word of caution though that she is a 'machine gun of ideas' thus consider taking notes and watch over the session recordings so you wouldn't miss any of the valuable ideas that she brings. I love her amazing work and wouldn't hesitate to recommend to others as I have done few times before, also with great results.

Petra provided the platform and clear strategies to build a personal brand from the ground up with a high level of energy and enthusiasm. As we navigate this new age of building trust and relationships in running a business, Petra was invaluable in providing the tools and direction to move forward with confidence.

I have been working with Petra (and impaCCCt) and am loving the journey.

Petra is a joy to work with as well as extremely knowledgeable and so willing to share that knowledge. She is encouraging and supportive and makes it seem more like fun than work.

I joined the VIP program in January (2023) and it has absolutely had my head spinning (in a good way). Opening my eyes and teaching me to think differently, realising that there is a much better way, and Petra is a wonderful guide along that path.

The information Petra shares as part of the program is so good, easy to follow and informative.

My only criticism - I should have done this years ago !!!!!!!

I can’t recommend Petra enough. If you get the chance, I strongly suggest you jump on and get started, follow her advice and let Petra show you the way.

Petra's Authority Brand Strategy Coaching is impactful, supportive and transformative. I knew I needed to refine my business offering, transform to keep pace with AI and deliver value for my clients differently. The Authority Brand Strategy process and Petra's coaching has helped me do that. Petra's style is fun, supportive and strategically exacting. While I still have a long way to go I now know where and how to get there. Thanks so much Petra.

I worked with Petra for career coaching. Petra’s impact on me has been incredible and it’s something I can refer back on again and again to help give me that push I need. I’m really grateful for Petra taking me on board.

Love Petra’s approach, energy, positivity, insight, genuine support, frameworks and concepts that pushed me to really think bigger in work and life in order to make stuff happen.

Our sessions gave me the tools and confidence to go from ‘subject expert’ to authority! I’ve been able to use the frameworks we implemented to progress my career goals.

Super happy to walk away with greater confidence, a toolkit to refer back to, and clarity for how I go about navigating challenges and seizing opportunities.