5 years ago, I started writing Trusted Authority™ because the old rules of visibility were breaking.

Expertise and experience alone weren’t cutting through. The leaders I worked with were brilliant - but they were getting overlooked. Not because they weren’t good enough, but because they weren’t being seen.

It wasn’t just about what they knew.
It was about how they positioned it, how they communicated it - and who was paying attention.

Trusted Authority™ became the answer to that:
A framework to turn credibility into visible, commercial authority.

But fast forward to 2025 - and the market has changed again.

Trust is built differently now.
Posting more doesn’t mean you're more influential.
And personal branding - at least how we knew it?
No longer enough.

This complimentary session is for you if you want to:

✅ Apply the Trusted Authority™ principles to today’s attention economy
✅ Identify the Trust Assets that separate the visible from the valuable
✅ Become the Go-To name in your industry within 30 days -without playing the content game