Speaking

In this digital-first world and more competitive economy, years of experience and degrees have become a commodity.

The only way to stand out and future-proof your career is by being known as the Go-To in your field. Not by title; but through trust.

This is exactly what you get when you work with Petra Zink:

She is specialised in future-proofing individuals and organisations by helping them transform their expertise and authority into compelling Personal Brands so they can go from being the technical expert to the trusted authority and monetise their competitive advantage. 

Petra believes that Personal Branding is the bridge between career skills and career success, and she recently launched the Trusted Authority - The Podcast for the driven corporate professionals who want to learn how to go from expert in their company to an authority in their industry.

Petra has worked with 300+ professionals on building and monetising their Personal Brand so they can make a bigger impact.

She is an official Forbes Coaches Council member, certified Personal Branding and Digital Strategist, recent author of the ‘Trusted Authority’, the host of the Trusted Authority -the Podcast and has been featured on news.com.au, The CEO Magazine, Yahoo Finance, Forbes, Marie Claire, Get it Magazine as well as on various podcasts.

As the founder of impaCCCt and The360Talent.Co, Petra’s coaching and training programs helps leaders, their teams and businesses to future-proof themselves by building and monetising authority brands.

She typically speaks at corporate and industry conferences, public events like LinkedIn Local, runs workshops and leadership retreats, consults and coaches leaders and their teams to reinvent themselves to grow their businesses and careers to get ready for the Future of Work.

Why engage me?

  • Peace of mind: Having spoken at all-sized events, from small in-person workshops and retreats to (on stage and ) virtual conferences with over 8,000 participants from ASX listed companies and at all possible time slots, I know what it takes to engage an audience and speak their language

  • Beyond keynote delivery: Every engagement also comes with a pre-event brief, short (personalised) video to the participants, follow up content and a 30-min debrief. Not to mention the social posts to my audience over 18,500 followers on LinkedIn and 8,500 followers across my Instagram channels.

  • Art & Science: Every keynote is tailored to your audience and the message is supported with research as well as stories to maximise the impact.

  • “Petra's "Create Magnetic Content to Lasso Leads on LinkedIn" workshop was everything I hoped for and more. She is very generous sharing her knowledge and filling her presentations with actionable ideas and examples. Petra created a step by step, easy to follow, easy to understand program for creating LinkedIn content to support personal branding. She took what can be a daunting and complex process and helped us walk away with the inspiration, tools and knowledge to activate a sustainable and scalable LinkedIn Content Campaign. I have ever experienced a workshop like this --- generosity, learning and and takeaways for readiness and action. I highly recommend Petra to anyone who desires to learn a unique program for connecting personal branding with LinkedIn content creation and strategy.”

  • “Petra’s presentation was incredible. It was filled with wit, excitement, wisdom and experience; step by step strategies to create a plan and enjoy the results for our businesses, our clients, and our careers community. Bravo, Petra. Your energy made it the fastest two-hour session. I could have enjoyed another two hours (okay, okay, I'll admit it, I could have enjoyed another four hours!!!!) You taught us so much about content and structure for our social media outreach! Now, we can all easily build out exciting, relevant, and timely content for our followers. Thank you - well done! You are such a pro!”

  • “Petra did a fantastic job! She delivered a laughter-filled keynote address with a powerful message. Her presentation about “Future of work” was outstanding. She was extremely professional in her presentation and highly educated in the subject she presented. She is simply a superstar in her field.”

  • “Petra delivered a compelling presentation in a clear and easy-to-understand way. She was a confident and capable public speaker who held the audience’s attention throughout her presentation.

    I personally came away wishing that I had known about the importance of monetising my personal brand when I first started my career years’ ago.”

  • “Petra's presentation was totally on point for the students, especially her stress of soft skills such as cross-cultural competency, team work etc, which are very relevant to the political science/humanitarian/development world. Petra's talk was very responsive to the needs of her audience, and gave them a business orientated perspective on the job market.”

    University of Queensland, 2019

MOST REQUESTED TOPICS

  • Beyond Credentials: How to go from Expert In Your Company To Trusted Authority In Your Industry

  • The Future of Leadership: How To Influence And Lead In A More Complex And Connected World of Work

  • Powerful Personal Branding - How To Stand Out In This Noisy World

  • Accelerate Your Authority Brand Leveraging LinkedIn - How to Make LinkedIn Work For Your

  • The latest tips for you to build your Social Media Presence with ease

  • Future-proof Yourself: Why You Need To Build a Brand and not just a Career or Business

Some examples of previous topics

Beyond Credentials: Why You Need To Become The Trusted Authority In Your Field, Not Just The Technical Expert

  • Build A Portfolio Career To Diversify Your Risk And Multiply Your Income

  • Re-invent Yourself And Your Career Today For The Future of Work

  • Social Media for Personal & Employer Branding

  • The Social CEO - Social Media made easy for Executives

  • Future Skills In Demand And How To Prepare And Recruit For Roles That Don’t Exist Yet

  • The Proven 3 Steps Framework To Build An Impactful Personal Brand

  • Digital Disruption In Recruitment And In Talent Strategies

  • Build Your Brand On LinkedIn To Skyrocket Your Career And Business Growth

These are just a few examples I have been speaking about at corporate conferences, Leadership retreats, industry events, Start Up Accelerator Programs, Universities and in-house Trainings. 

Interested in a topic around career, branding, personal and professional development, lifestyle and future employment for your company, event or conference?

Blogging, Media Statements, Podcast, in-person
Interviews or Online Chat

If you need a quick Statement for a Press Release, Contribution for a Blog or a Participant in an Online Chat or Webinar, these are the Topics I cover:

  • From Technical Expert to Trusted Authority - Career Success goes beyond Credentials

  • Reinventing Careers in the Future of Work

  • Boosting Executive Influence and Authority through Trust

  • Power Personal & Employer Branding: How to stand out in a noisy world {without being loud]

  • Accelerate your Authority Brand - Leverage LinkedIn for Career & Business Growth

  • The Future Leader: How to influence and lead in a more complex World of Work

I regularly contribute for podcasts, online magazines and website authorities like forbes.com, hashtagHR.com.au, Yahoo Finance, Marie Claire ...