CONTENT CURATION

The easiest way to get visible and active on Linkedin is curating content (= leveraging other people’s content).

• Importance and role of content on LinkedIn

• Difference between 2 content types: curated vs created content

• How to … curate content to maximise impact

  • Content is a 3-way street on LinkedIn

    • Consumption:

      • Train your feed to maximise relevant content to reuse

    • Collaboration

      • Engage in other people’s content

    • Creation

      • Practical tools for content curation

  • Mistakes to avoid when curating content