Whilst the world of work has never been more complex, more connected and more competitive than ever before, there has also never been a better time than now to build the career of your dreams.
It comes down to being clear about your point of difference, knowing how to communicate confidently your point of difference so you can monetise your strengths and actually enjoy what you do.
This is exactly what the proven 3-steps CCC-method is about.
Once you’ve done the groundwork (CLARIFICATION - COMMUNICATION - COMMERCIALISATION), you can then move into the Marketing of your Brand and bring it to life, online and offline; visually and creatively).
STEP 1:
STEP 2:
STEP 3:
You bring the goals. We bring the tools to get you there.
No matter which stage you’re in, there is a program for you to support you on your journey.
Perfect for the talented professional who wants to make a bigger impact and learn how to clarify, communicate and commercialise their Authority Brand.
Being great at what you do is very different than being well known for what you do.
In the Authority Brand Impact program, you will learn to clarify your message beyond your credentials and how leverage it to be chosen over others.
It involves defining your own competitive advantage, developing your value proposition that positions you as the Go-To, developing a compelling and cohesive content and communications strategy around it to attract and build a high networth network that can open opportunities.
The Blueprint includes:
12-months access to comprehensive online portal with step-by-step training
45min intensive to map out your goals, gaps and develop your personalised roadmap after you have finished module 1
1x 60-min One-on-One coaching session when you have completed module 3
Personalised feedback to homework you submit after every module
Access to the LinkedIn Academy (value $197)
Perfect for the driven professional who know they want to be recognised beyond their title and credentials but aren’t clear about their competitive advantage, ideal positioning, message and communication of it.
This high touch One on One coaching program is delivered in VIP day format across the 3 pillars that can be booked independently (1 VIP day) or as a package (3 VIP days):
Pillar 1: Authority Brand Impact Strategy
Pillar 2: Authority Content & Communications Strategy
Pillar 3: Authority IP Commercialisation
The VIP Day option includes:
Life-long access to comprehensive online portal
45min intensive to map out your goals, gaps and develop your personalised roadmap
1x 6h or 2x 3h VIP Day(s) - per module
45min follow up call to develop your action plan for the next 90 days
Professionally written ‘About me’ LinkedIn/ website/ biography summary
Pillar 2 includes: development of customised logo + brand style guide, customised content strategy for 1 hero and 1 supportive platform, development of 2-3 signature keynotes, tailored speaker and media kit
Pillar 3 includes: development of signature framework (systematised + packaged intellectual property), commercialisation roadmap, diverse portfolio income streams through signature framework)
30 days unlimited support (email, voice messages or video feedback) after each VIP day for questions, challenges and feedback on assignments.
Perfect for the time poor professional who wants to expedite results and impact. The Accelerator is a potent, focused and highly curated intensive experience that will result in comprehensive and highly customised done-for you deliverables.
The Accelerator is the end-to-end solution that includes:
Life-long access to comprehensive online portal
45min intensive to map out your goals, gaps and develop your personalised roadmap
3x 6h or 6x 3h VIP Day(s) - per module (all 3 are included)
45min follow up call to develop your action plan for the next 90 days for each module
Professionally written ‘About me’ LinkedIn/ website/ biography summary
Unlimited support (email, voice messages or video feedback) after each VIP day for questions, challenges and feedback on assignments throughout duration of engagement (usually 3-4 months)
Done for you elements:
Customised logo and brand style guide
Tailored brand kit set up for you on Canva
Tailored content strategy for 1 hero and 1 supportive platform
Development of 2-3 signature keynote topics
Custom designed Speaker Kit + Media Kit
Pitch/ Proposal template with your newly defined branding
Systemised, packaged and branded IP
Commercialisation roadmap to build diverse income streams
Personal Brand Photoshoot