4 Questions your Personal Brand Should Be Answering
Have you ever gotten to a point when you just ask, am I making sense, building a brand and talking to these people?
If so, then ask these questions first:
What problem are you trying to solve?
What is your expertise and how will it be the solution?
What makes you unique and sets you apart from everyone else?
Who is your audience?
These are the foundations of your brand that will be reflected in how you pitch, what content you produce, your marketing and communication plan, career plan, and as you go forward creating new paths.
A good gauge for you to determine if your Personal Brand on the right track is not monetary, but when you start to attract people who are doing the same as you and who are genuinely interested in what you do.
This is when you start building connections and a network of professionals who will interact with you and listen to you and then decide your credibility.
This could be a number of following online, connection requests, career opportunities for companies, invitations to speak, people calling and asking you for advice. If it is clear to them the answers to all 4 questions above, then you have articulated it correctly as reflected in their response.
Is your current Personal Brand answering these questions correctly?