Why the future of work won't feel like work

25 Million Jobs will be replaced in the next 10 years and if we don't think ahead and get our act together, it can be us who are on the chopping board. 

So the question is: What can we do about it and more importantly - how can we not only stay relevant but also create a career we love rather than just having a job that pays the bills.

If you want to find the answer to that and what all of this has to do with grumpy cats, birthplace of innovation and Personal Branding, then read on! 

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Content Creation for Personal Branding made easy

Content means Information which empowers to make an informed decision.

Powerful Brands influence purchase decisions by providing value in form of content instead of being pushy and salesy like back in the 1990's. They put the power back to their audience by educating them about the products or service they provide and build their credibility through ongoing relationship management which then leads to purchase or engagement. 

And the same applies for Personal Brands. We build our (thought) leadership status by providing content in the area of expertise (we want to be known for).

All easier said than done. Most common reason why people don't use Social Media and get out their is not knowing what to post and how to engage. 

Hence this article takes out the guesswork for you and gives you (mainly free) tools to get started right away! 

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Petra ZinkimpaCCCtComment
Unlock the Power of Digital Connections

Social Media has changed the way we communicate with each other but also the expectations on how we want to be communicated with.

The question is no longer if we have to be on online networks but how to and make the most out of it, personally & professionally. Kylie Chown, LinkedIn Strategist joined us for an insightful month on shared some insights in best practise for how to network online like a pro.

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Petra ZinkimpaCCCtComment
The 6 P's to build your Online Brand

40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide make it quite obvious that chances that you have been googled - by a future employer or recruiter, a potential prospect or a date - are quite high.

Whether you like it or not - you already have a personal brand. It’s based on aggregated data of your purchasing habits, browsing history and all of your social media posts. It’s established with or without your control.

But the good news is that you can take control of how we present ourselves in the best way to tackle what comes up when someone Googles your name.

Check out the 5Ps on how you can build your profile and brand online effectively and efficienlty.


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Petra ZinkimapCCCtComment
Step-by-Step Guide to identify your Personal Brand

Whether you like (to admit) it or not - you already have a Personal Brand.

Fact is, people categorise people because it gives us security on what to expect and this mechanism has worked for centuries for us to survive - it let's us quickly identify whether we encounter a friend or an enemy.

Yes, we may not run away from tigers these days but the brain still follows the same principles as from our ancestors. However, it is up to us to influence and take control over how others (should) perceive us! 

So let's get started and identify your own brand!

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Petra ZinkimpaCCCtComment
Leadership in 2017 & beyond

Leadership is one of the most critical skills of today - but more importantly - tomorrow given the complex and even faster paced environment we are in. 

Read on to learn more what it takes to be(come) a leader who doesn't only bring the best out of others but more importantly - the best of you first. You can't lead if you don't have clarity where the journey should go to!

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Petra ZinkimpaCCCt
How to ignite your passion and find your calling

Who hasn't been told that you need to find your passion and purpose, your why and your calling. But how many of them have also told you 'how to' actually find it?

Here are 6 steps that I have been experiencing and discovering over and over again helping to bring more clarity into our blurred visions - not only on myself having gone through 3 career chances but hundreds of people.

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Petra ZinkimpaCCCtComment
Personal Branding for Students (and life-long Learners)

I'm just a Student. I don't have anything interesting to say. What would others be interested to hear from me? You think because you are a student, it is too early to build your Brand? WRONG! It is never ever and ever too early to get started. It will actually give you a kick start when it comes to facing the real world, getting in and amongst the corporate world and getting the first job which is hard enough. Read on for an inspiring student who identified her story and USP in a matter of minutes.

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Petra ZinkimpaCCCtComment
Defining, aligning and optimizing your Personal Brand with your Leadership Brand.

People follow you because they believe in you, your abilities and resonate with the way you approach problems. In order to get followers, you need to be in it to win and and show your people who you are, what you stand for, where they fit and where they can best contribute to you and your organization. People want to be part of a workplace that allows them to be their natural, authentic selves as this is the key for them to be as engaged and productive as possible. But for that, people need leaders with strong identities that provide clarity and understanding for what their leadership solves for - leaders who have a strong identity that supports their personal efforts to be more confident and determined in how they lead and influence others.

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Petra ZinkimpaCCCtComment
Why Social Media is critical when you are a Leader (to be)

Leadership is more than just performance management and holding titles. It's about inspiring others to do more, become more and achieve more as this leads to the ultimate productivity and results that can never be achieved by mediocre attitude towards work. It's the feeling of empowerment that makes people want to become even better and be a role model for others.

And you don't need to be in a management position to be a leader. Whatever you do, wherever you are - you can be(come) a (thought) leader in your field. Read more for 'how to' ... 

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Petra Zink