Build a Reputation That Opens Doors - In Just 3 Power-Packed Sessions.

From Expert to Essential: The Sprint That Turns Your Reputation into Leverage.

In 2025, your reputation needs to work harder than your résumé.

You’ve got the runs on the board. The track record. The insight that people use - but don’t always credit.
You’re not just capable - you’re credible.

But here’s the thing:
If your name’s not getting you in the room, or
If you’re still explaining your value over and over again, or
If you’re watching less experienced people get the spotlight...

It’s not a visibility problem. It’s a positioning one.

It’s not about adding more content. Or updating your LinkedIn banner.
It’s about turning your experience into influence and what you know into assets people trust.

Because the truth is:

The market doesn’t buy ‘hard-working and humble’

  • It buys:

    • Frameworks that shortcut results

    • Stories that move across rooms

    • Trust assets that make your credibility visible, tangible, and transferable

And with AI now writing, pitching, and packaging faster than ever, your edge isn’t speed.

It’s substance.
It’s structure.
It’s strategic clarity that AI can’t fake.

Clarify. Codify. Commercialise. In Just 6 Hours.

This isn’t a course. It’s not fluff. And it’s definitely not personal branding 101.
It’s a high-trust strategy sprint for leaders, consultants, and founders with real expertise — who are ready to become the obvious choice.

In just 3 high-impact sessions, you’ll:

  • Codify your thinking into a teachable, scalable framework people remember

  • Articulate your value so others can confidently pitch you in rooms you’re not in

  • Create trust assets — bios, one-pagers, decks — that open bigger, better doors

This is the fast, focused entry point into the Trusted Authority™ ecosystem.
For those ready to go deeper, you’ll unlock the complete program — self-paced or guided — with your Sprint fee fully credited.

This Sprint is built for operators with reputations — not just resumes.

✅ Corporate leaders preparing for their next move, board role, or internal visibility
✅ Consultants tired of being great at what they do but difficult to buy
✅ Experts with scattered proof and no clear message
✅ Founders seeking a prestige brand that attracts inbound demand, not just referrals

You don’t need more content.
You need assets that work without you.
And a brand strategy that scales you, not just your ideas.

Introducing: The Trusted Authority™ Sprint

In just 3 x 2-Hour sessions, you'll:

✅ Become a Strategic Asset, Not Just a Specialist
Position your brand around the value you protect or unlock - not just what you do. Make decision-makers see you as indispensable.

✅ Codify Authority Into a Scalable Framework
Turn your thinking into a visual model that travels - from keynote stages to boardrooms. If you can’t draw it, you can’t scale it.

✅ Build Trust Assets That Work While You Don’t
From one-pagers and signature bios to AI-personalised messaging, create visibility that opens doors - without you always being in the room.

✅ Use AI to Multiply, Not Dilute, Your Authority
Leverage AI to amplify your voice, productise your expertise, and grow your presence -without losing your edge or authenticity.

This Sprint is for you if …

  • You’re sitting on decades of expertise - but not enough people know how to buy it.

  • You’re done with surface-level “personal brand” tactics and want strategic authority assets.

  • You’ve built a name, but now need to codify it into a system, framework, or reputation engine that scales beyond your presence.

  • You want to make yourself AI-proof by commercialising what only you can do: your decision logic, unique insights, and conviction.

You’ve built the credibility —

now it’s time to turn it into authority capital.

This Isn’t a Recap. It’s the Evolution.

If you’ve read the book Trusted Authority™, this Sprint will bring it to life.
If you haven’t - you’ll still walk away with a complete and actionable plan to elevate your authority and influence.

No fluff. No filler. Just frameworks that work.

What's included:

🧠 3 x 2-Hour Live Sessions
Latest insights, updated delivery models, and real-time coaching to reflect how authority is built in 2025 - featuring new frameworks, peer feedback, and live application so you leave with more than just notes - you leave with assets.

📓 The Authority Builder™ Workbook (Delivered via Notion)
Your private implementation space with plug-and-play templates, strategic prompts, messaging frameworks, and proprietary tools like the Trust Stack™ Diagnostic and Signature Framework Canvas.

🎥 Lifetime Access to Recordings
Can’t attend live? No problem. You’ll get access to the full replay library.

💬 Private Slack Group
To test ideas, share wins, and get feedback between sessions.

You’ll walk away with:

The Authority Positioning System
Reposition yourself as a category of one. Define the strategic tension you solve - and why it matters now.

We’ll translate your credibility into a powerful positioning narrative that earns attention, trust, and capital.

Your Signature Framework

If you can’t draw it, you can’t scale it.
We’ll extract and package your IP into a teachable, sellable, and licensable model - ready for workshops, keynotes, investor decks, or advisory proposals.

The Trust Asset Suite

  • Authority One-Pager [ideal for boards, investors, or enterprise clients]

  • Strategic Messaging Guide

  • Signature Bio + Intro Sequence

  • GPT-friendly prompt pack to generate content without diluting your voice

AI Integration Lab
Turn your IP into an AI-powered execution toolkit:

  • Build a prompt system that mirrors your thinking

  • Train ChatGPT to act as your communication assistant

  • Develop micro-content engines for LinkedIn, YouTube, or keynote prep

Authority isn’t found..

It’s built — and owned.

Here's the Breakdown:

Session 1: Authority Positioning — From Expert to Strategic Asset

What we answer:
What problem do you solve that decision-makers will pay a premium to fix? And how do you position yourself as the only credible solution?

In this session, you'll:

  • Shift from being ‘known for what you do’ to being known for the commercial risk you eliminate

  • Build a message that opens doors with stakeholders and buyers

  • Create your Authority Positioning Statement — a one-liner that earns instant relevance in rooms that matter

Outcomes:

  • Authority Positioning Statement (your credibility in one sentence)

  • Problem-to-Pitch Mapping (how your expertise addresses real business tension)

  • Stakeholder Message Grid (who needs to hear what, and why it matters)

Session 2: Codify Your Thinking — Build Frameworks people remember, repeat, and Pay For

What we answer:
Can your thinking be taught, scaled, or sold — without you? If not, you don’t have IP. You have a service.

In this session, you'll:

  • Turn your unique way of thinking into a clear, visual Signature Framework

  • Diagnose where your credibility is leaking across teams, clients, and public trust

  • Design your IP commercialisation roadmap

Outcomes:

  • Signature Framework (your IP in a model that scales beyond you delivering it)

  • Trust Stack Diagnostic (where your influence holds, and where it drops)

  • IP Asset Map (turn your thinking into workshops, licensing, training, or scalable offers)

Session 3: Commercial Scale — Make Your Authority Work Without You

What we answer:
How do you productise your positioning and design visibility that creates demand — without becoming a content machine?

In this session, you'll:

  • Package your offer for decision-makers (advisory, keynote, board, licensing)

  • Build your Authority Profile Blueprint (LinkedIn, bios, one-pagers that open rooms)

  • Create a visibility and growth system that earns trust, referrals, and positioning — not just eyeballs

Outcomes:

  • Offer Architecture (commercial positioning + conversion assets)

  • Authority Profile Assets (bios, one-pagers, brand language that wins trust)

  • Visibility Strategy Map (referrals, speaking, earned media, strategic content)

🎁 Exclusive Bonuses

Designed to extend your results beyond the live Sprint and fast-track implementation.

🔹 1. Authority Activation Toolkit™ [PDF Companion]
A practical, high-impact guide with frameworks, templates, and real-world examples to codify your thinking, refine your positioning, and build authority assets that work — fast.

🔹 2. Offer Architecture Cheatsheet
A visual one-pager outlining five scalable revenue models for IP-led consultants and executive advisors — to help you commercialise your expertise without increasing delivery time.

🔹 3. Alumni Advantage Credit (Limited)
Join the Sprint and receive a $295–$500 credit toward the full Trusted Authority™ System — available for 72 hours post-Sprint only.

These aren’t just random bonuses. They’re designed to help you build trust capital, monetise your IP, and stay visible — without relying on content or complexity.

Investment Options

Option 1 – The Trusted Authority™ Sprint

Full Value: $495 AUD
Early Access: $295 AUD

Includes:

✔ 3 x Live Sprint Sessions (2hr each)
✔ The Authority Activation Toolkit™ (Notion templates + AI messaging prompts)
✔ Authority Scorecard + Visibility Matrix
✔ Replay access for 30 days
✔ $295 credit toward the full Trusted Authority™ System (if used within 72 hours)

Ideal for leaders ready to convert hidden expertise into visible authority — without the content treadmill.

Option 2 – Sprint + 1:1 Strategy Session with Petra (Only 5 Spots)

Full Value: $1,500 AUD
Early Access: $795 AUD

Includes:

✔ Everything in Option 1, plus:
✔ 30-min Personal Authority Audit (1:1 call)
✔ Personalised feedback on one Authority Asset (bio, one-pager, LinkedIn headline, etc.)
✔ Personalised Trust Asset Map™

✔ $500 credit toward the full Trusted Authority™ System (if used within 72 hours)

Best for founders and consultants who want to pressure-test their authority assets before scaling.