Build a Reputation That Opens Doors - In Just 3 Power-Packed Sessions.
From Expert to Essential: The Sprint That Turns Your Reputation into Leverage.
In 2025, your reputation needs to work harder than your résumé.
You’ve got the runs on the board. The track record. The insight that people use - but don’t always credit.
You’re not just capable - you’re credible.
But here’s the thing:
If your name’s not getting you in the room, or
If you’re still explaining your value over and over again, or
If you’re watching less experienced people get the spotlight...
It’s not a visibility problem. It’s a positioning one.
It’s not about adding more content. Or updating your LinkedIn banner.
It’s about turning your experience into influence and what you know into assets people trust.
Because the truth is:
The market doesn’t buy ‘hard-working and humble’
It buys:
Frameworks that shortcut results
Stories that move across rooms
Trust assets that make your credibility visible, tangible, and transferable
And with AI now writing, pitching, and packaging faster than ever, your edge isn’t speed.
It’s substance.
It’s structure.
It’s strategic clarity that AI can’t fake.
A condensed, high-impact version of the flagship program —
designed to help you clarify, codify, and commercialise your reputation in record time.
This isn’t personal branding 101.
It’s not fluff. And it’s definitely not about trying to go viral.
It’s about:
Codifying how you think — into a framework people remember
Articulating your value — so others can pitch you when you’re not in the room
Creating trust assets — bios, one-pagers, pitch decks — that open the next door
Whether you're:
👉 A corporate leader ready to step into the next room [without waiting for permission], or
👉 A consultant tired of being ‘great at what you do’ but hard to buy...
This sprint helps you package your credibility into assets that travel further, faster - and sound like you, not ChatGPT on autopilot.
Introducing: The Trusted Authority™ Sprint
In just 3 x 2-Hour sessions, you'll:
✅ Position Yourself as a Strategic Asset
Craft a message that decision-makers instantly understand and value - framed around the strategic tension you solve, not just what you do.
✅ Codify Your Authority Framework
Turn your thinking into a visual, teachable, and commercialisable model - ready to scale across keynotes, proposals, advisory, or training.
✅ Build Trust Assets That Travel
Create visibility that works without you: from executive one-pagers to signature bios to AI-powered messaging that reflects your real voice - no content treadmill required.
✅ Scale Your Authority With AI
Learn how to use AI to amplify your voice, productise your expertise, and multiply your impact - without diluting authenticity.
This Sprint is for you if …
You’re sitting on decades of expertise - but not enough people know how to buy it.
You’re done with surface-level “personal brand” tactics and want strategic authority assets.
You’ve built a name, but now need to codify it into a system, framework, or reputation engine that scales beyond your presence.
You want to make yourself AI-proof by commercialising what only you can do: your decision logic, unique insights, and conviction.
You’ve built the credibility —
now it’s time to turn it into authority capital.
This Isn’t a Recap. It’s the Evolution.
If you’ve read the book Trusted Authority™, this Sprint will bring it to life.
If you haven’t - you’ll still walk away with a complete and actionable plan to elevate your authority and influence.
No fluff. No filler. Just frameworks that work.
What's included:
🧠 3 x 2-Hour Live Sessions
Latest insights, updated delivery models, and real-time coaching to reflect how authority is built in 2025 - featuring new frameworks, peer feedback, and live application so you leave with more than just notes - you leave with assets.
📓 The Authority Builder™ Workbook (Delivered via Notion)
Your private implementation space with plug-and-play templates, strategic prompts, messaging frameworks, and proprietary tools like the Trust Stack™ Diagnostic and Signature Framework Canvas.
🎥 Lifetime Access to Recordings
Can’t attend live? No problem. You’ll get access to the full replay library.
💬 Private Slack Group
To test ideas, share wins, and get feedback between sessions.
You’ll walk away with:
The Authority Positioning System
Reposition yourself as a category of one. Define the strategic tension you solve - and why it matters now.
We’ll translate your credibility into a powerful positioning narrative that earns attention, trust, and capital.
Your Signature Framework
If you can’t draw it, you can’t scale it.
We’ll extract and package your IP into a teachable, sellable, and licensable model - ready for workshops, keynotes, investor decks, or advisory proposals.
The Trust Asset Suite
Authority One-Pager [ideal for boards, investors, or enterprise clients]
Strategic Messaging Guide
Signature Bio + Intro Sequence
GPT-friendly prompt pack to generate content without diluting your voice
AI Integration Lab
Turn your IP into an AI-powered execution toolkit:
Build a prompt system that mirrors your thinking
Train ChatGPT to act as your communication assistant
Develop micro-content engines for LinkedIn, YouTube, or keynote prep
Authority isn’t found..
It’s built — and owned.
Here's the Breakdown:
Session 1: Authority Positioning
What strategic problem do you solve - and how does that position you as a market leader?
In this session, we shift you from generic expertise to strategic category ownership. You’ll define the commercial tension you eliminate, clarify your ideal buyer’s decision triggers, and articulate your Authority Positioning Statement - a concise, high-trust pitch that opens doors and earns instant relevance with stakeholders and decision-makers.
📌 Outcomes:
Authority Positioning Statement
Strategic Problem > Commercial Tension Mapping
Market Message Fit Diagnostic
Stakeholder Relevance Grid
Session 2: Codify Your IP
If you can’t draw it, you can’t scale it.
If others can’t teach it, you can’t exit it.
Your IP is your unfair advantage—but only if it’s codified. In this session, you'll design your Signature Framework and complete the Trust Stack Diagnostic to uncover where your authority holds—and where it leaks. You’ll also map your IP Asset Roadmap, so your thinking becomes transferable, teachable, and monetisable across formats: workshops, licensing, training, and advisory delivery.
📌 Outcomes:
Signature Framework™
Trust Stack™ Diagnostic
IP Asset Roadmap
3 Modes of Authority Delivery (Teach | Advise | License)
Session 3: Commercial Scale
Authority earns attention. Assets earn income.
In the final session, we bring it all together and productise your authority. You’ll build a conversion-ready offer, craft your Authority Profile Blueprint, and design a Visibility Strategy that earns access to power - not just attention. This is about creating demand from clients, partners, and platforms—without relying on a social media treadmill.
📌 Outcomes:
Commercial Offer Architecture
Authority Profile Blueprint
Scalable Visibility Map (referrals, earned trust, curated content)
Growth Lever Matrix (Offer x Audience x Visibility)
🎁 Exclusive Bonuses
These bonuses are designed to extend your results between and beyond the live labs:
1. The Authority Accelerator™ Playbook [PDF Toolkit]
A printable 30-page implementation guide packed with frameworks, exercises, and real examples you can apply instantly.
2. The Monetisation Model Cheatsheet
A visual one-pager breaking down five scalable income models for consultants and IP-led founders - so you never trade time for money again.
Investment Options
Option 1 – The Trusted Authority™ Sprint
Full Value: $2,500 AUD
Early Access: $997 AUD
✔ Live Sprint Access
✔ Bonus Toolkit
✔ Group Strategy Call
Option 2 – Sprint + 1:1 Strategy Session with Petra (Only 5 Spots)
Full Value: $5,000 AUD
Early Access: $1,500 AUD
✔ Everything in Option 1
✔ Private Strategy Deep-Dive