We take the Guesswork out for you and ensure your Money is well spent.
Brandstorming & GroundWork
We start by understanding your Business from a holistic View and work our Way from there.
No one knows you and your Business better than you and your staff, so for us it is important to get to know you and we take the time to not only get the relevant Information from you and your peers but to ensure a 360C Review. We take a look outside and give you an objective and independent overview:
- Goals (professionally & personally; short- and long-term)
- Status Quo (skills, resources, time, budget)
- Workforce & Career Planning (short- and long-term)
- Re(Defining) your USP: Statement, Vision, Mission & Values
- Market Research: Industry Specifics, Competitor & SWOT Analysis
- Ideal Target Group: Persona & Definition
- Online Presence Audit: Channel Selection & Content, Scheduling, Timing
- Marketing & Communication Activities Audit: Online & Offline Material, Language, Look & Feel
- Creative & Design: Review & Re(Development) of a Brand & Style Guideline
- Marketing & Communications Strategy - Online & Offline Channels
- Social Media Audit and Strategy: Policy, Content Creation & Management, Training
- Analytics, Reporting
What you can expect:
Your Life - Your Style - Your Choice. But with our Support.
Depending on how far you are in with your Branding activities and how happy you are with your current Marketing & communications activities, you pick & choose the level of support and packages.
It might be just a review of your profiles and see if they are still relevant and compelling or it might the complete revamp of it.
If you just started in your career or with your Business or have been around for a while but not much attention has been paid to your Branding activities, you might want to consider the end-to-end process.
If you just implemented a new approach or ideas or want some fresh inspirations on how to create content or creative, we will just focus on this part.
No matter what package and option you choose, we ensure to give you an independent and objective 360C review of your current situation, the market, your competitors and how you stack up against them as well as a clear roadmap to success.
We don't let you hang with the strategy alone, we help getting it done - either by being hands on or by training your Staff.
Let's make it happen
The best strategies mean nothing when they are not put into practice.
We also know how daunting it can be to get started or how time consuming it can be, so why not let us do the hard work for you?
Depending on how much time you and / or your team has available, we can do the heavy lifting in one or all areas, as a once off or on an ongoing base.
You can also choose the option for us to set everything up and equip you with basics but then let the team take over with the execution.
If you want to take it to the next level yourself but not quite there yet, we can also train the team over a period of time, get them slowly up to speed and fill the gaps in the meantime.
Your Business > Your Choice > Our Support
What you can expect
- (Re)Define Your Values, Statement, Vision & Mission
- Social Media Profiles & Descriptions (LinkedIn, Twitter, Instagram, Facebook)
- Creative & Design:
- Assist with the development of (new and/or) refreshed Brand guidelines, inline with your new defined Brand (if required)
- Help with tailored and amendable creative templates for you to use ongoing (for social media, your blog...)
- Social Media:
- Set Up of Profiles
- Policy and train you how to use it properly
- Create engaging content for selected Channels (Images, Posts, Blogs)
- Manage & analyse all activities