Why (personal) brands matter

Personal Branding is not about you.

It’s about the image you want others to associate with you.

 

We are all unique and special in our own way which is obvious but nonetheless, your unique uniqueness is not always obvious to others and sometimes not even to us.

Starting point to building your personal brand is identifying your unique uniqueness, your values, motivations and inspirations, your goals and visions and how your approach to solving problems or tackling situations makes you unique and attractive to others.

 

Human beings in general avoid uncertainty and instability. And this is where brands come in.

 

Brands

 

-      provide peace of mind.

Consumers want comfort, happiness, and satisfaction in their lives, and they get it in part through the products they buy. If the brands they use consistently deliver a positive experience, consumers form an opinion that the brand is trustworthy, which gives them peace of mind when buying.

 

-       save decision-making time.

So you have the choice of engaging with 50 different providers or (future) employees. How do you cut to the chase and make a shortlist down to a manageable number of choices? You choose a brand. With people it is more about values and common interests rather than features like a product has but still – it is the same principle that applies here.

 

-       create difference.

With so many other candidates offer exactly the same level of experience, have the same education and are looking for the same amount of remuneration – which one would you hire?

Branding helps define - in an instant, with a minimum of thought - what makes you different and more desirable than comparable candidates. So knowing already about someone’s brand before it is necessary can make or break the step into a (new) career.

 

-       provide safety.

People, by nature, generally avoid risk and seek safety. Hiring is no exception to that. Knowing (or thinking you know) that someone will make the boss look good and deliver high quality output takes out the insecurity (even just the feeling of it) by making the wrong decision and get backfire from it.

Especially when a personal brand is visible across various channels for a wider audience, it gives everyone involved a good feeling about associating themselves with the right person for this job. It’s about making a decision with predictable outcome and reduce the risk of disappointment.

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-       add value.

Why do consumers pay higher prices for brands compared to unbranded or generic products? Exactly! Because they perceive it to be better and more valueable to them through the promotion and exposure they give them. And again – no difference to the employment world. If you know your worth and can provide it by showing your network and (thought) leadership status, the chances are much higher for you to get the bigger pay than someone unknown.

 

-       express who we are.

With everything and everyone we do and associate ourselves it, we also make a statement about who we are and who we want to be. It’s the emotional connection that make us loyal and stick to brands as they become part of our self-image.

No difference to the professional world – who wouldn’t want to be associated with the high flyers and top performers in your industry?

If you want to get started and take control over your own brand but not sure where to start - we have got you covered! Check out our services HERE or get in touch to see how we can help you in your journey to success!

 

 

 

Petra ZinkComment