Whether you like (to admit) it or not - you already have a Personal Brand.

Fact is, people categorise people because it gives us security on what to expect and this mechanism has worked for centuries for us to survive - it let's us quickly identify whether we encounter a friend or an enemy.

Yes, we may not run away from tigers these days but the brain still follows the same principles as from our ancestors. However, it is up to us to influence and take control over how others (should) perceive us! 

So let's get started and identify your own brand!

Leadership is one of the most critical skills of today - but more importantly - tomorrow given the complex and even faster paced environment we are in. 

Read on to learn more what it takes to be(come) a leader who doesn't only bring the best out of others but more importantly - the best of you first. You can't lead if you don't have clarity where the journey should go to!

Who hasn't been told that you need to find your passion and purpose, your why and your calling. But how many of them have also told you 'how to' actually find it?

Here are 6 steps that I have been experiencing and discovering over and over again helping to bring more clarity into our blurred visions - not only on myself having gone through 3 career chances but hundreds of people.

I'm just a Student. I don't have anything interesting to say. What would others be interested to hear from me? You think because you are a student, it is too early to build your Brand? WRONG! It is never ever and ever too early to get started. It will actually give you a kick start when it comes to facing the real world, getting in and amongst the corporate world and getting the first job which is hard enough. Read on for an inspiring student who identified her story and USP in a matter of minutes.

People follow you because they believe in you, your abilities and resonate with the way you approach problems. In order to get followers, you need to be in it to win and and show your people who you are, what you stand for, where they fit and where they can best contribute to you and your organization. People want to be part of a workplace that allows them to be their natural, authentic selves as this is the key for them to be as engaged and productive as possible. But for that, people need leaders with strong identities that provide clarity and understanding for what their leadership solves for - leaders who have a strong identity that supports their personal efforts to be more confident and determined in how they lead and influence others.

Leadership is more than just performance management and holding titles. It's about inspiring others to do more, become more and achieve more as this leads to the ultimate productivity and results that can never be achieved by mediocre attitude towards work. It's the feeling of empowerment that makes people want to become even better and be a role model for others.

And you don't need to be in a management position to be a leader. Whatever you do, wherever you are - you can be(come) a (thought) leader in your field. Read more for 'how to' ... 

Why pay $5 for a coffee when you can get it for $3? 

Exactly! Because you pay for an experience, for a perception and an emotion you get by consuming this brand. And guess what? There is no difference to a personal brand!

Read on for 7 other reasons why personal brands matter (and will become even more important)

Not many Industries and Professions are as complex and diverse as Digital Marketing. It has many facets and accommodates very different personalities and skill sets to succeed in this Career. Like everything else, the start is always the hardest - it doesn't matter whether you are a seasoned marketer who is up-skilling in the digital side of it or if you just get started in your (marketing) Career. And because this Industry requires constant learning and development, these are my top 10 tips on how to make a living in the world of digital.

In this world where the only constant is change, being prepared for what's ahead of us to stay relevant is key. However, not everything is always as obvious as it seems and with our busy lives, it is too easy to get in a rut and do the same thing over and over to pay the bills. But what if you could find not only your real passion and strengths but also a way to make a living of it? 

We have all been told that millennials are different, have different motivations and aspirations and also need different ways of management.

But how often do we actually hear it first hand as to what they really want, why and how we can prepare for leading the next Generation?

Campbell Timu, who has been interning with impaCCCt for a couple of months shares his expectations on a leader of tomorrow.